Successful entrepreneurs help ambitious start- and scale ups in the midst of the crisis in TV program Dragons' Den
23 February 2021
The globally successful television program Dragons' Den is back in business. OmroepWNL is opening its doors again to anyone with a good plan. Beginning entrepreneurs present themselves to five top investors in the hope of making their dreams come true. And often with success, because in this new season a record amount of investments is made; the Dragons together give a financial boost of almost ten million euros. Out of their own pockets.
Self-made top entrepreneurs Pieter Schoen, Shawn Harris, Won Yip, Michel Perridon and Nikkie Plessen together account for more than a billion euros, with which they invest in the best business plans. They have a nose for good startups, but they do not always agree with each other. Where one dragon judges an idea to be without a chance, the other strikes out. They challenge each other to assess which plan is worth a fortune and therefore deserves a substantial investment.
More relevant than ever
Companies have had a hard time in the crisis, but the pandemic also offers opportunities. As Michel Perridon says: "Corona makes entrepreneurs inventive!". Many promising initiatives pass in review, such as tea from Dutch soil, a sleep robot and platforms for home hairdressers and driving school owners.
Dragons' Den is presented by Jort Kelder: "Dragons' Den is a breath of fresh air in a time when many think that the state creates wealth. Wrong. That's what entrepreneurs do, and nobody else.'
Editor-in-chief/Director OmroepWNL Bert Huisjes: "WNL believes that entrepreneurship - large and small - deserves full support in times of crisis. Our society relies heavily on the inventiveness of these people, who keep the economy going, or even give it a new impulse. Dragons' Den is a program with which we want to inspire people. With Dragons' Den, let's look at all the inventiveness that our country has to offer. With seriousness, and of course sometimes with a generous laugh."
Quote producer Vincent ter Voert: "It's inspiring to see that the Dragons are taking big risks with their own money, just when there are strong headwinds. That characterizes real entrepreneurs."
Dragons' Den is a format of Sony Pictures Television and is produced by Vincent TV Productions.
Starting Thursday, March 4, broadcast weekly at 21:30 at omroepWNL on NPO.